Jolly Rancher revitalizes packaging to capture brand's flavor experience
Jolly Rancher, the hard candy brand owned by Hershey’s and known for its fruit flavors, has partnered with Little Big Brands to revitalize its packaging and visual identity. Jolly Rancher's new look captures the essence of its personality and flavor experience, the brand says.
While the previous packaging served the brand well, it says, it reportedly didn't fully reflect the brand's vibrant spirit and innovative product portfolio. In response to consumer feedback, the brand's new packaging includes bold colors, playful typography, and fruit and candy illustrations.
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