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Home » Keywords: » branding

Items Tagged with 'branding'

ARTICLES

Smirnoff ICE Redesign.png

Smirnoff ICE Unveils New Look with Refreshing Twist

December 18, 2024

With more competition than ever, Smirnoff ICE saw that it was time for a change to its package design.


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Asahi Beer Redesign.png

Purple Creative Helps Asahi Super Dry Redesign Packaging

December 3, 2024

The new global packaging will help Asahi Super Dry stand out in a distinctive way, showcasing the innovative Asahi brewing credentials and highlighting the brand’s progressive thinking that has led them to set new standards in beer.


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Cisk Beer.png

bluemarlin Helps Cisk Undergo Redesign for Diverse Beer Range

December 2, 2024

This extensive project, which has already garnered significant industry recognition, showcases a refreshed visual identity for Cisk, celebrating its rich heritage while appealing to a modern audience.


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Goodfella's Pizza.png

Sun Branding Helps Goodfella's Embrace Italian Roots with Redesign

October 21, 2024

Sun Branding disrupted the design-architecture to position this range in its own tier, all while retaining the recognizable core Goodfella’s identity.


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Founder's All Day IPA.png

Trinity Brand Group Helps Founders Brewing Relaunch All Day IPA

September 30, 2024

Since the repositioning, consumer perceptions of quality, relevancy and occasion appropriateness have all grown double digits.


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Epson LabelBoost.png

Epson Reveals New Software for Color Shipping Labels

September 7, 2023

Businesses can use Label Boost software to apply secondary labels, such as regulatory or shipping-and-handling labels, or to highlight critical information, such as parcel count or expedited shipping, to promote accuracy and timeliness of delivery.


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Global Pouch Forum.png

Global Pouch Forum to Feature Flexible Packaging Panel Discussion

April 13, 2023

“How Flexible Packaging Factors into Today’s New Product Landscape” will highlight new product trends tracked by Mintel Market Research and will explore key aspects of flexible package design, branding, sustainability, and functionality. 


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Editor's Note
Editor’s Note

Unreasonable Consumer Seeks Hot Litigious Slogan

Copywriters beware, consumers are taking your words literally
Kristin Joker
November 3, 2022

According to The National Law Review, there has been an upward trend in the number of new putative consumer class actions alleging misleading food labeling continued in 2021 with most cases filed in the California and an increasing number were filed in courts in the Midwest, especially Illinois.


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COORS Chill_Harder Program

Coors Light Taps its Advertising Budget to Reward Brand Fans In Small Towns Across The Country

October 27, 2022

Duplicate the brand's Chill Harder logo by carving it in a pumpkin, drawing it in the dirt or even mowing it in your cornfield for a chance to win $50,000 and be featured on a billboard in your hometown.
 


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Cassandra_Young_and_Hungry_Report.jpg

Majority of Gen Z Believe What They Eat Defines Their Identity

June 13, 2022

New research from Cassandra reveals 53% find food inspiration via social apps like TikTok.


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More Articles Tagged with 'branding'
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2024 Top 100 Food & Beverage Companies banner. 2024 shiny color gold wave design element.

2024 Top 100 Food and Beverage Packaging Companies

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Novolex® and Pactiv Evergreen Inc. Merge to Form Leading Packaging Manufacturer

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Sonoco to Sell Thermoformed and Flexibles Packaging (TFP) Business to TOPPAN

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Do You Know an Innovation in the Flexible Packing Industry That Deserves Recognition? Submit a Nomination TODAY!

Events

February 19, 2025

Converters Expo South

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Converters Expo South is a one-day expo that unites converters of paper, film, plastics, and nonwovens with industry buyers, specialists, and suppliers. Join us in Greenville, South Carolina – for a day of education and connection with industry peers. Find new manufacturing and production partners, check out the latest converting technology and equipment, network with like-minded professionals, and more!

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May 20, 2025

Converters Expo


The Converters Expo brings together converters of paper, film, plastics, and nonwovens with industry buyers, specialists, and suppliers. Join us at Lambeau Field for a day of education and connection with industry peers. Find new manufacturing partners, discover the most up-to-date testing and prototyping equipment, network with like-minded industry professionals, and learn the latest in printing and packaging.

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Advances in Sustainable Food Packaging Technology

Advances in Sustainable Food Packaging Technology

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