Items Tagged with 'rebranding'

The producer of sweet snacks has modernized its look and feel to enhance appeal with new consumers while engaging current patrons, the brand says.

With a legacy that dates back to 1985, ARIEL Vineyards' refreshed brand reaffirms its leadership in the growing non-alcoholic beverage category, appealing to a broader audience of modern consumers seeking premium Chardonnay and Cabernet Sauvignon wines without the alcohol.

Trace’s updated packaging is modern and relevant, while emphasizing the key benefits of each product alongside its unique delivery method, allowing customers to quickly and easily identify how to integrate the products into their everyday routines.

The new logo, featuring a wave in the letter 'M' that mirrors the visual color spectrum, symbolizes Gamut's broad capabilities. This design underscores the company's diverse industry reach and versatility as a provider.

The new packaging positions the brand’s unexpected pairings as “Fusion Hummus,” and features the brand’s signature vibrant colors.

Three 3’s wanted to unify the brand and develop standards and colors for the packaging and merchandising.

The new visual identity is being rolled out across all packaging and on e-commerce and digital channels. 

The flagship brand of New Belgium Brewing has announced the beginning of a wholesale reimagining when it comes to the beer’s branding and recipe.

Chase Design Group provides naming, branding, and new design system, bringing the brand to the forefront of the lifestyle transformation journey.