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Home » Authors » Brad Addington
Brad Addington

Brad Addington

Brad Addington is Chief Editor of Packaging Strategies and Flexible Packaging. He has more than 25 years of B2B publishing experience following the fresh produce industry, foodservice, retail, petroleum refining, petrochemicals, renewable fuels and sustainability. He and his family live in Spokane, Washington, and enjoy participating in regional triathlons and marathons. Brad majored in Journalism and Latin American Studies at the University of Kansas.


Articles

ARTICLES

An automated packaging machine is being utilized to pack savory snacks.
Snack Packaging

Sustainable Snack Packaging Makes Huge Strides

Recycled materials, reusable packaging, compostable packaging and even used cooking oil are among the many paths toward more eco-friendly snack food packaging.
Brad Addington
Brad Addington
December 26, 2024

Vendors of snack food packaging are developing recyclable, biodegradable and reusable products to expand their customer base. KYSU – whose products include freeze-dried fruits and chocolates – has unveiled packaging made entirely from recycled materials, and Bad Monkey Popcorn has created compostable packaging for one of the world’s most popular snack foods.



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Image promoting the Steve Fairfield Memorial Award

Nomination Deadline Approaches for Steve Fairfield Memorial Award

Brad Addington
Brad Addington
December 26, 2024

Steve Fairfield’s outstanding contributions to the flexible packaging industry are being celebrated through this new award presented in his honor. The deadline to nominate flexible packaging innovators for the award is drawing near.


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2024 Top 100 Food & Beverage Companies banner. 2024 shiny color gold wave design element.
Spotlight Feature

2024 Top 100 Food and Beverage Packaging Companies

Brad Addington
Brad Addington
December 19, 2024

Sustainable packaging was a major theme in 2024. Plus, Kellogg Company’s transformation in 2023 into Kellanova – and Mars’ plans to acquire Kellanova – were exemplary of the business re-arrangements and M&A that have continued at a steady clip in the packaging sector.


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 Albertsons' flat bottle packaging for Bee Lightly wine.

What Now? The Failed Kroger/Albertsons Merger and the Ramifications for CPG

Brad Addington
Brad Addington
December 12, 2024

One analyst argues that – for brands large and small – there’s a benefit to being able to do business with a separate Kroger and a separate Albertsons for reasons involving distribution, sales promotion and marketing.


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The Coca-Cola Company's 100% rPET bottle

Coca-Cola Announces Packaging Waste Reduction Goals; Some Groups Not Impressed

Brad Addington
Brad Addington
December 4, 2024

Company is focused on ensuring that its primary packaging is recyclable. Coca-Cola says it will also continue to focus on increased advocacy for well-designed collection systems for the recycling of beverage packaging.


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Image of a flexible pouch

Dow completes $150MM sale of flexible packaging laminating adhesives business

Brad Addington
Brad Addington
December 2, 2024

Transaction enables Dow to further focus on core, high-value downstream markets. Proceeds will be used to support Dow's capital allocation priorities, including value-creating growth investments.


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Illustration showing parcel boxes packed tightly inside smartphone on a white abstract background.
ECOMMERCE

Ecommerce Packaging Keeps Getting Smarter

From quality labs allowing shippers to analyze label properties in advance, to custom-sized packaging that reduces waste, these companies are helping online retailers meet packaging challenges head-on.
Brad Addington
Brad Addington
November 27, 2024

Ecommerce revenue in the U.S. is expected to grow by 51% from 2024 to 2029, reaching $1.8 trillion, driving demand for innovative packaging solutions. Companies like R.R. Donnelley & Sons are enhancing label production, Packsize is focusing on on-demand sustainable boxes, and MCS Inc. is exploring high-speed inkjet systems to replace adhesive labels with direct printing on packaging materials.


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Person operating forklift in warehouse
Mergers & Acquisitions

Portfolio Realignment, Sustainability Remain Top of Mind for Packaging M&A

Brad Addington
Brad Addington
November 25, 2024

In a just-released report, Capstone Partners notes that portfolio realignment fueled a significant portion of deal activity in early 2024. Global sustainability initiatives represent another significant factor driving mergers and acquisitions.


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Amcor Innovation Center Europe (AICE) in Ghent, Belgium.
Mergers & Acquisitions

Merger of Two Titans: Amcor and Berry to combine in all-stock transaction

Brad Addington
Brad Addington
November 19, 2024

Combination is touted as bringing together two highly complementary businesses to create a global leader in consumer packaging solutions, with a broader flexible film and converted film offering, a scaled containers and closures business, and a unique global healthcare portfolio.


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Image of a bottle with a tethered cap
Editor's Note | Brad Addington

European vs. US Packaging: A Cross-Cultural Comparison

A trip to Europe this summer revealed a variety of approaches to sustainable packaging.
Brad Addington
Brad Addington
November 7, 2024

From tethered caps to a plethora of recycle bins, a trip to Europe this summer revealed a variety of approaches to sustainable packaging.


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February 19, 2025

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Converters Expo South is a one-day expo that unites converters of paper, film, plastics, and nonwovens with industry buyers, specialists, and suppliers. Join us in Greenville, South Carolina – for a day of education and connection with industry peers. Find new manufacturing and production partners, check out the latest converting technology and equipment, network with like-minded professionals, and more!

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May 20, 2025

Converters Expo


The Converters Expo brings together converters of paper, film, plastics, and nonwovens with industry buyers, specialists, and suppliers. Join us at Lambeau Field for a day of education and connection with industry peers. Find new manufacturing partners, discover the most up-to-date testing and prototyping equipment, network with like-minded industry professionals, and learn the latest in printing and packaging.

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